What is more important-good service or good food?

In the restaurant industry, offering good service and poor quality food will always beat poor service and good quality food every time. Believe me or not, we all wish it weren’t so. We all yearn for a place on earth where seasonal ingredients and quality food win over immoderately cheerful waiters and a theatrical atmosphere.

But experience says otherwise.

For quite a long time now, we know there have been complaints from dissatisfied clients and requests for restaurant recommendations. In both cases, service matters.

Complaints that are service related outnumber the food related issues by a ratio of 10:1. You may never hear many complaints such as scorched beans, concealed sausages, or drab presentations-but complaints of basis of rude service and unobservant waiters that sets customer’s fingers a-typing and their blood a-boiling.

Honestly, it may sound ironical but we mention the quality of food last on the page. For instance, when a reader requests for a recommendation, his/her criterion is (in order of priority) the cost, atmosphere and service; with food, if at all mentioned, at the bottom of the page. Some people are more concerned with what’s happening out than in the inside.Continue Reading